Category Archives: Business Basics

What Is A Mission Statement?

Your mission statement gives clarity as you guide your business. It is a brief statement crafted to identify:
-What you offer (your strength)
-Why you offer it (need)
-Who is your main target market (buyer persona)
-How your customers or client will benefit from your business (how do you help)

Create or update your company mission statement today.

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Website Optimization

Your website is your online representative, the ambassador for your business. Now is the time to evaluate your website’s appearance and effectiveness. According to several studies I reviewed, here are the top trends ??for business websites in 2016:

-✅Mobile first- more people will access your site on mobile than desktop. Major players are optimizing their sites to br viewed on mobile.

-✅Interactive- from light boxes to quizzes, getting visitors to engage on your website increases lead capture.

-✅Easy contact- interactive chat boxes or phone call widgets that allow visitors to instantly get questions answered and objectives addressed increase on-site conversions.

  1. No matter how up-to-date your site is, it is never too late to fix it. . Ask for constructive criticism about your visitor’s site experience.