Facebook News

F8 had lots of good news for marketers. Here is a summary:

Messenger Platform bots- you get paid more easily. “ 900M monthly users that Messenger currently boasts (that number growing every day)”

 

Live API- No longer limited to smartphones- “a new way for developers and publishers to join forces to build immersive and interactive live video experiences on Facebook.” From Buffer blog- In January 2016, Zuckerberg stated that users are watching more than 100 million hours of video per day on Facebook, with that number rising by the day. Marketers can expect Live video to be the #1 priority in the Facebook algorithm.

Video Discovery- new mobile video browsing hub and video search engine on mobile devices. Also, Live Videos are now integrated into Facebook search.

Quote Sharing feature- share quotes from anywhere on the web to Facebook. From the Verge- “Publishers now have access to a tool that lets them build “share quote” buttons directly into their web pages and apps. That way, whenever a user highlights text on the page, a “share quote” button with the Facebook logo pops up.” Launched already on Amazon.

Expanded Save Button- publishers can add a save button to their websites. When users save an item or article, they will view it later on Facebook. Launched already on Overstock and Product Hunt.

Instant Articles- now available to all publishers, an important way to more effectively share blog content directly to Facebook to open in Facebook. Received 20% more clicks and shared 30% more than other articles.

Crosspost videos more easily- upload only once and share video to all of your Business Pages.

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