Let’s explore the latest in social media and content marketing. Here are my most interesting and useful tweets and tips from around the web.
All About You?
See the rest of the data about how few CMO’s are organizing around buyer personas. Read more about these numbers at Kapost.com. B2B Marketing Number of the Week: 30%
Preppy Isn’t Dead?
Read more in this Marketing Land article: Lacoste Uses Instagram, Vine & Interactive Mobile App To Introduce New Tennis Racket, Fashion Line
Expect Customer Expectations
Have you ever faced a disappointed client or customer because of a misunderstanding of expectations? I am sure that you have. I enjoyed this article with its diverse, very useful examples of managing expectations. Read and find out what happens when companies meet or exceed expectations (both voiced and silent) and the negative consequences when expectations are not met. Your company content can be used to clearly state what to purchasers and what to expect.
I found this article on KissMetrics here: How Customer Expectations Can Affect Your Conversion Rate
From Storify Founder to Stay-At-Home Dad
Storify was developed as a platform to make creating, curating and sharing content easier for everybody. It works to help content generators organize & share content in useful ways. Now owned by LiveFyre, the founders are moving on. Interesting story about life after a successful startup.
Read the article on TechCrunch. Warning- photos of cute baby and a cat are part of this story. Storify Founders Leave For Open Source, Baby
Favorite Tweets– Other articles of interest I read and tweeted recently:
The debate continues: what is the role and future of email marketing? Life Beyond The Click: Email In 2015
From brainstorming to testing, create the best content. 7 Step Content Creation Strategy for Epic Content Marketing
Too bad we have to hire teams to deal with trolls and abuse. Twitter Triples The Size Of The Abuse Support Team & Adds Doxing Reports