Do you belong to various Facebook groups with the goal of promoting your business to the members of the group?
If you have not already noticed, I will tell you now: posting your business offerings over and over again to various groups is generally not conducive to turn fellow group members into paying customers.
You have also probably noticed in most groups that there a few members who regularly post topics of interest to you that make you want to find out more about them or their business. These are usually posts that inspire or educate you.
So, how can Facebook groups help your business? They can assist you in building mutually beneficial relationships in which you establish yourself as an expert or authority.
You get to know others and how they might be able to help you and others know how you can help them or someone they know.
Use the 4:1 rule: post 4 informative items before every one promotional item.
Did you read an interesting business article you could share?
Inspiring quote come through your newsfeed?
Any news in your field?
Tech tips you can share?
Do you create beautiful items and have photos you can share with the group?
Let the group get to know you through your informative posts. Make people want to know more about you and your business
Then, when you do share your businesses, websites and social media links, you will showcase your business in the best light.