To build relationships on FB, consider two aspects.
- What you share on your own wall. On your own wall, be personal and authentic. Share what gets you excited, happy or inspired. Answer questions or like comments.
- How you interact with the posts of others. For others posts, encourage them. This can be by liking or sharing a post, leaving a comment or giving advice/answering a question. If you have a particular area of expertise, be sure to share that when you can to help others in your network.
Treating others as you would like to be treated remains the Golden Rule on Facebook as in our offline lives.